“It claims to be a celebration of slow food, local agriculture and healthy eating,” added another activist, carrying an anti-globalisation placard. Photograph: Ye Pingfan/Xinhua Press/Corbis The United States pavilion: Expo 2015’s official motto is ‘Feeding the Planet, Energy for Life’. “It promised to bring jobs and boost the economy, but it’s being run by voluntary labour and has wasted billions on pointless infrastructure.” Expo claims to be a celebration of slow food and healthy eating but is sponsored by giants like Coca-Cola and McDonald’s Activist “The Expo is a machine for burning public money,” said one protester, carrying a “No Expo” banner. As the fair opened on May Day, thousands took to the streets to protest, while violent splinter groups smashed shopfronts and torched cars. In the centre of Milan, however, others have been making their voices heard in a different way. And Gatto appears to have achieved his aim: the 140 participating countries and brand sponsors are screaming their presence at full volume.
“We’ve tried to build a stage where all the actors can make their voices heard,” says its design director Matteo Gatto, fresh from touring the Italian prime minister and the pope (who has his own, relatively restrained, pavilion) around the frenzied fairground.
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